Education, Technical Prowess, and Training

Master's Degree: New Media & Internet Marketing 
​University of Denver

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Awarded in 2014

Bachelor's Degree: English & Communication
Southwestern University, Georgetown, Texas

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Awarded in 2000
Double Major: English & communication

Technology Platforms & Technical Skills

  • WordPress - Advanced
  • Hubspot - Advanced​
  • TalkWalker - Advanced
  • Salesforce & Pardot Marketing Automation - Proficient​
  • Hootsuite (Twitter management) - Rusty
  • Everyone Social - Proficient
  • Google Analytics and Adwords - Proficient
  • Constant Contact - Proficient
  • Survey Gizmo - Proficient​
  • Sysomos (social monitoring) - Proficient
  • Instagram/Pinterest - Proficient​
  • HTML - Beginner ​
  • Adobe Creative Suite - Beginner
  • ​Google Docs - Advanced

A Customer Experience & Net Promoter Enthusiast

Working for outsourcing companies and contact centers made Jody a natural student and advocate of the customer experience. She is familiar with customer experience improvement processes, passionate about the power of the user experience and is comfortable with concepts like Net Promoter Score (NPS), mapping the customer journey, and managing the omni-channel experience. Some of her favorite blogs and authorities on the topic include:
- Bruce Tempkin, Experience Matters Blog
- Forrester Research, Blog for CEX Professionals
- Extreme Trust: Honesty as a Competitive Advantage, by Don Peppers and Martha Rogers, Ph.D.
- Answering the Ultimate Question: How Net Promoter Can Transform Your Business, by Richard Owen and Laura L. Brooks, Ph.D.

Duarte Design Academy: Presentation Training 

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A firm believer in creating visual stories, Jody completed Nancy Duarte's presentation training course. Duarte's books, Slide:ology and Resonate, are the magic behind Duarte Design's presentation mastery and VisualStory™ methodology. Learn more 

Neuromarketing

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Jody has read Neuromarketing two or three times and has helped show her co-workers how to press the brain's "buy button." Neuromarketing is cutting-edge research that applies brain science to marketing techniques and teaches you how to develop powerful materials that stimulate decision making. Learn more 
The Four Steps of Neuromarketing:
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Pictures compliments of SalesBrain.
Six Stimuli Reach the Brain's True Decision-Maker:
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CustomerCentric® Selling

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These words are burned into Jody's brain: Stop selling and start helping people solve problems, satisfy needs and achieve goals. This wisdom is at the heart of CustomerCentric Selling and its proven sales methodology which creates repeatable sales processes and significantly increases revenue. 
Get the details
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Table compliments of CustomerCentric Selling.