Success Highlights

Every good media mention is moment to celebrate, but nothing quite makes your day like a mention in a Tier-1 publication. With the help of PR agency Hotwire, Jody worked with the CIO to educate the masses on how AI can drive cloud costs up but also mitigate them.

The Best Content on Syndication Platform Contentgine

In April 2022, content syndication platform Contentgine® reported their top five most popular publications on the topic of SD-WAN. This interactive research study report, written and produced by Jody and her graphics designer Jeremy Monroe, ranked number two. Every week Contentgine evaluates 500,000 B2B assets sent to tens of millions of email recipients to find their top 5 content assets in specific categories. Only two research papers were among the top five, with Jody's outranking the other— which was in 5th place.  

Forbes Tech Council: Contributed Articles for the CEO

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As a member of the Forbes Technology Council, Masergy's CEO trusts Jody to strategize and write contributed articles for him. This one explores the characteristics of a self-driving company and how to lay the groundwork for an autonomous future.
Explore All Articles 
The Transformation Trifecta At The Heart Of The Hybrid Work Revolution
How IT Automation Can Be Your Next Business Discipline
​Accelerating Autonomous Networking: How SASE Improves AIOps
The 2021 Enterprise Network: Retiring The Branch, Fueling Transformation And Getting More From AI

Managing PR at a Presidential Grand Opening in South America

When an American contact center company hosted a grand opening event in Guyana, South America, the president of the country was the keynote speaker. Jody managed all the media and analyst relations, including the event PR & AR, branding, and messaging. She managed:
  • Event Logistics: Hosting the President of Guyana, the Minister of Finance, industry analysts, and top executives as additional speakers
  • Marketing & PR: Invitations, media briefs, press kits, executive talking points, and post-event press conference
  • Results: One of the proudest moments in Jody’s career was waking up the next day to find the local newspapers outside her hotel room door—all featuring highly accurate information about the new 10-acre campus that would bring an estimated 6,000 new jobs to the region
Watch the Media Coverage Video

The Pitch that Earned a Spot at SXSW Interactive
In 2012, Jody was the Sr. Marketing Copywriter at a major outsourcing company with 40,000 employees across the globe. Her boss was a creative faucet whose fast-flowing ideas became daily task items for the team. One day, the boss sent Jody an email challenging her to write a proposal so the CMO would be a selected speaker at the increasingly prestigious SXSW Interactive conference in Austin, Texas. 
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“Use the attached iStock photo as a theme for your proposal and pitch our CMO’s expertise on the topic of social media,” said the boss, providing NO other guidance. 
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Jody opened the attachment to see this image attached:
Roughly 3,200 speaking proposals were submitted that year to the online “picker-panel community." Jody's pitch was A WINNER and immediately the CMO had a designated speaking slot published in the SXSW online program!

That’s when Jody's boss told the CMO that he was going to be a speaker at the SXSW Interactive event and his speaking session was this:
Yeah, seriously. Here's the proof.