Research Studies

Custom Research Surveys Produced in Partnership with Analyst Firms

Partnering with analyst firms IDG, now Foundry, (as well as smaller firms) Jody leads content marketing campaigns. With the research study as the focal piece, she then develops a press release, infographics, blogs, contributed articles, emails, and social copy to promote the findings using a "campaign in a box" approach. To save on costs, the surrounding pieces (beyond the study itself) are produced in-house, written by her and produced by her team.
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Research Report
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Accompanying InfoGraphic
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Accompanying Blog
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Research Report
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InfoGraphic