Brand & Design

Bringing Tech to Life

Let's face it, technology gets dense, and graphics reduce the complexity with visual storytelling.

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Taglines and Value Proposition Statements

After a team brainstorming session, Jody came up with a new tagline: "People-Driven Value Chain." The graphics guy created a stylized logo, and the VP of Sales contributed a value proposition statement. With great teamwork, the company had a new website masthead and brochure cover that differentiated the company and created an easy way for sales to enter into meaningful conversations. 

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The First Brand Standards Guide

Developing the company's first brand book, Jody helped her employer standardize the corporate brand identity and communicate it consistently among sites scattered across the globe.

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New Website for a New Corporate Identity

In 2015, Jody managed a website design firm in translating her company's new corporate identity standards into a fresh online experience.

BEFORE

AFTER

  

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